![]() Like most kids, I was fed tons of sugar, grains, and dairy. My husband, Joe, and I started Serenity Kids for our baby Della. Are your pouches BPA free and recyclable? If you’d like to recycle your pouches, you’re in luck! Our partnership with TerraCycle allows you to request a free envelope to mail back your empty pouches to be recycled. We are always listening to our customers so if you have a hot tip on new packaging, please let us know by emailing us. However, we are exploring other packaging options that we may adopt in the future depending on consumer demand. Why? Because for every one truckload of pouches, glass jars will fill up 26 truckloads of the same number of units! Given the resources required to produce, transport, and dispose of glass, mixed with the overwhelming consumer demand for squeeze pouches, we decided to launch our company with pouched products. While exploring glass packaging options, we were shocked to find out that convenient pouches like ours actually have a smaller carbon footprint than jars. After all, we want to protect the future of our planet for the babies we are raising right now! We recognize that plastic poses a variety of environmental problems. If we are going to change the way the future generation eats, it has to be accessible.We asked this same question because we value protecting the environment in a very big way here at Serenity Kids. “There is room in the market, and for everyone to target different parents and price points,” Sturzenegger said. Venture capital firms have taken notice, pumping fresh capital into food companies focused on infants and children, like Little Spoon, which raised $44 million in Series B funding in July, while Serenity Kids, offering low-sugar baby food, took in $7 million in Series A funding in June. As such, the global baby food market was valued at $67.3 billion in 2019, and is expected to grow to $96.3 billion by 2027, with $6.3 billion of that revenue coming from the U.S. Meanwhile, the shift to nutrition is providing room for many startups to disrupt the baby and child food market. Over the next 12 months, Sturzenegger plans to get Amara’s products into more grocery stores. In addition to grocery stores, the company sells via its website, Amazon and grocery stores mostly in California, but in Sprouts nationwide. The funding will enable Amara to grow fast to meet the demand as it invests in hiring, product development and brand awareness. “Amara has proven an impressive ability to scale through retail distribution and e-commerce excellence, and the funding and industry expertise from Eat Well Group will help accelerate Amara’s growth as we head into 2022,” said Marc Aneed, president of Eat Well Group, in a written statement. Little Spoon scoops up $44M to grow its children’s nutrition delivery service Prior to taking the Series A dollars, Amara was already profitable on every order in fact, it was growing three times year over year organically and through word of mouth, but after the baby food report came out in February, Sturzenegger said the company garnered increased attention by both parents and venture capital firms. “Studies show that the food you eat from zero to seven years old impacts how you think, feel and perform later on in life,” Sturzenegger told TechCrunch “‘You are what you eat’ may be a cliché, but studies show it is also true, and parents are paying attention.” This year, Amara expanded on that to produce its Yogurt Smoothie Melts, which Sturzenegger touts as “the only melt-in-mouth snacks for babies and toddlers without any added sugar.” ![]() By contrast, Amara’s meals start as low as $1.80 per meal, in keeping with the company’s mission to provide products that cater to a wider range of family budgets. Packaged foods found on grocery shelves today often are fruit-based and high in sugar, coming in at a price point of $3 to $7 per meal and which also have to be kept cold or frozen, she added.
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